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<td align=3D"left" valign=3D"top" style=3D"color: #cc0000; font-family: Ari=
al, Helvetica, sans-serif; font-size: 16px; mso-line-height-rule: exactly; =
line-height: 25px; font-weight: 400;">
<div class=3D"absatz-rot"><!--#html#--><span style=3D"color: rgb(0, 0, 0);"=
data-mce-style=3D"color: #000000;">Das aufwendige Verfahren zur Anmeldung =
eines Werbespots wurde auf der diesj=C3=A4hrigen Mitgliederversammlung neu =
geregelt. Im Zusammenhang mit der Einf=C3=BChrung des TV-Werbemonitorings i=
st eine verl=C3=A4ssliche Identifizierung Ihrer in der Werbung verwendeten =
Musikwerke ab jetzt auch ohne gesonderte Anmeldung der Werbespots m=C3=B6gl=
ich. </span><br><br><span style=3D"color: rgb(0, 0, 0);" data-mce-style=3D"=
color: #000000;">Bis jetzt galt ein aufwendiges Verfahren zur Anmeldung von=
audiovisuellen Werbespots. Jeder einzelne Werbespot, in dem Ihr Musikwerk =
verwendet wurde, musste bisher gesondert angemeldet und hierf=C3=BCr die Un=
terschrift vom Produzenten, Auftraggeber oder der Werbeagentur eingeholt we=
rden. Das kann sofort Geschichte sein.</span><!--#/html#--></div>
</td>
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</tbody>
</table>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
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<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
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<td style=3D"height: 30px; line-height: 30px;"></td>
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</table>
<!--#/loopitem#-->
<!--#loopitem#--><a data-title=3D"" id=3D"cra-2219417" name=3D"cra-2219417"=
data-visible=3D"true"></a>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #ffffff;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0" style=3D"background: #ffffff;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"line-height: 0px !important;">=
<!--#image#--><img src=3D"https://www.gema.de/fileadmin/user_upload/Bilder/=
Newsletter/2020/SFU_Werbemonitoring/Meldeverfahren_alt_600x.jpg" style=3D"m=
ax-width: 100%; height: auto; border-width: 0px;" data-mce-src=3D"https://w=
ww.gema.de/fileadmin/user_upload/Bilder/Newsletter/2020/SFU_Werbemonitoring=
/Meldeverfahren_alt_600x.jpg" data-mce-style=3D"max-width: 100%; height: au=
to; border-width: 0px;" border=3D"0" width=3D"NaN" height=3D"NaN"><!--#/ima=
ge#--></td>
</tr>
</tbody>
</table>
</td>
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</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<!--#/loopitem#-->
<!--#loopitem#--><a data-title=3D"" id=3D"cra-7520622" name=3D"cra-7520622"=
data-visible=3D"true"></a>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #ffffff;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"15" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"left" valign=3D"top" style=3D"color: #cc0000; font-family: Ari=
al, Helvetica, sans-serif; font-size: 16px; mso-line-height-rule: exactly; =
line-height: 25px; font-weight: 400;">
<div class=3D"absatz-rot"><!--#html#--><strong><span style=3D"font-size: 1.=
2em;" data-mce-style=3D"font-size: 1.2em;">Soundfiles =E2=80=93 die Vorauss=
etzung f=C3=BCr das Werbemonitoring</span><br><br></strong><span style=3D"c=
olor: rgb(0, 0, 0);" data-mce-style=3D"color: #000000;">Das Soundfile wird =
das wesentliche Element, das es erm=C3=B6glicht, den Werbespot und die dari=
n verwendete Musik im Rahmen des TV-Monitorings zu identifizieren. Dies ist=
jetzt auch im =C2=A737 des Verteilungsplans verankert. </span><br><br><spa=
n style=3D"color: rgb(0, 0, 0);" data-mce-style=3D"color: #000000;">Der zuk=
=C3=BCnftige Anmeldeprozess sieht vor, dass Sie initial eine Werkanmeldung =
im <a data-mce-href=3D"http://newsletter.gema.de/c/52651106/c84f650c19e17e-=
1fqnmaq" href=3D"http://newsletter.gema.de/c/52651106/c84f650c19e17e-1fqnma=
q" target=3D"_blank" rel=3D"noopener noreferrer">GEMA-Online-Portal</a> dur=
chf=C3=BChren. Im Anschluss stellen Sie das Soundfile unter Ber=C3=BCcksich=
tigung der Format- und Qualit=C3=A4tsvorgaben im <a data-mce-href=3D"http:/=
/newsletter.gema.de/c/52651106/c84f650c19e17e-1fqnmaq" href=3D"http://newsl=
etter.gema.de/c/52651106/c84f650c19e17e-1fqnmaq" target=3D"_blank" rel=3D"n=
oopener noreferrer">Soundfile-Upload-Service</a> des Portals bereit und geb=
en es f=C3=BCr das Monitoring von Musiknutzungen in TV-Werbung frei.</span>=
<br><br><span style=3D"color: rgb(0, 0, 0);" data-mce-style=3D"color: #0000=
00;">Die Anmeldung f=C3=BCr audiovisuelle Werbespots kann zus=C3=A4tzlich <=
strong>ohne</strong> die Einholung der Unterschrift erfolgen, wenn die oben=
genannten Voraussetzungen erf=C3=BCllt sind.</span><!--#/html#--></div>
</td>
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</table>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td style=3D"height: 30px; line-height: 30px;"></td>
</tr>
</tbody>
</table>
</td>
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</tbody>
</table>
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</tbody>
</table>
</td>
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</tbody>
</table>
</td>
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</tbody>
</table>
<!--#/loopitem#-->
<!--#loopitem#--><a data-title=3D"" id=3D"cra-1893408" name=3D"cra-1893408"=
data-visible=3D"true"></a>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #ffffff;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0" style=3D"background: #ffffff;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"line-height: 0px !important;">=
<!--#image#--><img src=3D"https://www.gema.de/fileadmin/user_upload/Bilder/=
Newsletter/2020/SFU_Werbemonitoring/Meldeverfahren_neu_600x.jpg" style=3D"m=
ax-width: 100%; height: auto; border-width: 0px;" data-mce-src=3D"https://w=
ww.gema.de/fileadmin/user_upload/Bilder/Newsletter/2020/SFU_Werbemonitoring=
/Meldeverfahren_neu_600x.jpg" data-mce-style=3D"max-width: 100%; height: au=
to; border-width: 0px;" border=3D"0" width=3D"NaN" height=3D"NaN"><!--#/ima=
ge#--></td>
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</table>
<!--#/loopitem#-->
<!--#loopitem#--><a data-title=3D"" id=3D"cra-6652842" name=3D"cra-6652842"=
data-visible=3D"true"></a>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #ffffff;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"15" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td align=3D"left" valign=3D"top" style=3D"color: #cc0000; font-family: Ari=
al, Helvetica, sans-serif; font-size: 16px; mso-line-height-rule: exactly; =
line-height: 25px; font-weight: 400;">
<div class=3D"absatz-rot"><!--#html#--><strong><span style=3D"font-size: 1.=
2em;" data-mce-style=3D"font-size: 1.2em;">Welches Timing =C2=ADgilt es zu =
beachten?</span><br><br></strong><span style=3D"color: rgb(0, 0, 0);" data-=
mce-style=3D"color: #000000;">Sobald die Verwendung Ihres Werkes in einem W=
erbespot bekannt ist und Ihnen die GEMA-Werknummer vorliegt, sollten die So=
undfiles f=C3=BCr die in den Werbespots verwendeten Musikwerken hochgeladen=
werden. </span><strong><span style=3D"color: rgb(0, 0, 0);" data-mce=
-style=3D"color: #000000;"> </span><br><br></strong><strong><span styl=
e=3D"font-size: 1.2em;" data-mce-style=3D"font-size: 1.2em;">Und was ist mi=
t der Auslandswerbung?</span><br><br></strong><span style=3D"color: rgb(0, =
0, 0);" data-mce-style=3D"color: #000000;">Die Neuregelung gilt nur f=C3=BC=
r Werbespots, die auch f=C3=BCr Nutzungen in Deutschland produziert werden.=
Werbespots, die ausschlie=C3=9Flich im Ausland genutzt werden sollen, m=C3=
=BCssen weiterhin gesondert angemeldet werden. </span><br><br><span st=
yle=3D"color: rgb(0, 0, 0);" data-mce-style=3D"color: #000000;">Die GEMA wi=
rd in diesem Zusammenhang Webinare anbieten, um Ihnen die Inhalte der Neure=
gelung n=C3=A4her zu bringen und Ihre Fragen zu beantworten. Dass neue Mott=
o lautet: =E2=80=9EAnmeldung von Werbespots ab jetzt mittels Soundfiles.=E2=
=80=9C<strong>Termine Webinare</strong>: <strong>23.11. / 30.11.2020.&=
nbsp;<br><a href=3D"http://newsletter.gema.de/c/52651107/c84f650c19e17e-1fq=
nmaq" data-mce-href=3D"http://newsletter.gema.de/c/52651107/c84f650c19e17e-=
1fqnmaq" style=3D"color: rgb(0, 0, 0);" data-mce-style=3D"color: #000000;">=
Hier</a> geht=E2=80=99s direkt zur Anmeldung!<br></strong></span><!--#/html=
#--></div>
</td>
</tr>
</tbody>
</table>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
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<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td style=3D"height: 30px; line-height: 30px;"></td>
</tr>
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</table>
<!--#/loopitem#-->
<!--#loopitem#--><a data-title=3D"" id=3D"cra-91066344082" name=3D"cra-9106=
6344082" data-visible=3D"true"></a>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #cc0000;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #cc0000;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td style=3D"height: 15px; line-height: 0px;"></td>
</tr>
</tbody>
</table>
<table width=3D"100%" cellpadding=3D"15" cellspacing=3D"0" border=3D"0" sty=
le=3D"background: #cc0000;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"color: #ffffff; font-family: A=
rial, Helvetica, sans-serif; font-size: 16px; mso-line-height-rule: exactly=
; line-height: 25px; font-weight: 400;">
<div class=3D"absatz-weiss"><!--#html#--><p><strong><span style=3D"font-siz=
e: 1.2em;" data-mce-style=3D"font-size: 1.2em;">W=C3=BCnschen Sie weitere I=
nformationen oder </span><br><span style=3D"font-size: 1.2em;" data-mce-sty=
le=3D"font-size: 1.2em;">haben Sie Fragen zum GEMA Soundfile-Upload?</span>=
<br></strong></p><!--#/html#--></div>
</td>
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</tbody>
</table>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
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<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td style=3D"height: 30px; line-height: 30px;"></td>
</tr>
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</td>
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</tbody>
</table>
<!--#/loopitem#-->
<!--#loopitem#--> <a data-title=3D"" id=3D"cra-34839549800" name=3D"cra-348=
39549800" data-visible=3D"true"></a>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #cc0000;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #cc0000;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td style=3D"height: 15px; line-height: 0px;"></td>
</tr>
</tbody>
</table>
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
<tr>
<td width=3D"200" height=3D"46" align=3D"center" valign=3D"middle" style=3D=
"color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 14px=
; mso-line-height-rule: exactly; line-height: 16px; font-weight: bold; disp=
lay: block; border-radius: 0px; overflow: hidden; background: #ffffff;"><sp=
an style=3D"color: #cc0000;"> <!--#text_line#--><a style=3D"display: block;=
height: 50px; width: 200px; text-decoration: none; font-family: Arial, Hel=
vetica, sans-serif; color: #cc0000;" href=3D"http://newsletter.gema.de/c/52=
670932/c84f650c19e17e-1fqnmaq" target=3D"_blank" rel=3D"noopener noreferrer=
" data-mce-href=3D"http://newsletter.gema.de/c/52670932/c84f650c19e17e-1fqn=
maq" data-mce-style=3D"display: block; height: 50px; width: 200px; text-dec=
oration: none; font-family: Arial, Helvetica, sans-serif; color: #cc0000;">=
<span style=3D"line-height: 50px;" data-mce-style=3D"line-height: 50px;">M=
EHR ERFAHREN</span></a><!--#/text_line#--> </span></td>
</tr>
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<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
<tbody>
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<!--#/loopitem#-->
<!--#loopitem#--><a data-title=3D"" id=3D"cra-8457682" name=3D"cra-8457682"=
data-visible=3D"true"></a>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
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<td align=3D"center" valign=3D"top">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #cc0000;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding: 0 20px;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"background=
: #cc0000;">
<tbody>
<tr>
<td width=3D"600" align=3D"center" valign=3D"top">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" styl=
e=3D"background: #cc0000;">
<tbody>
<tr>
<td style=3D"height: 15px; line-height: 0px;"></td>
</tr>
</tbody>
</table>
<table width=3D"100%" cellpadding=3D"15" cellspacing=3D"0" border=3D"0" sty=
le=3D"background: #cc0000;">
<tbody>
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<td align=3D"center" valign=3D"top" style=3D"color: #ffffff; font-family: A=
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